What matters the most, the assessment method or individual skills in marketing research learning?
Luisa Fernanda Manrique Molina, William Fernando Durán and Carlos Augusto Valencia
| Year of publication: |
2024
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|---|---|
| Authors: | Manrique Molina, Luisa Fernanda ; Durán León, William Fernando ; Valencia, Carlos Augusto |
| Published in: |
Journal of international education in business : JIEB. - Bingley : Emerald, ISSN 1836-3261, ZDB-ID 2524804-2. - Vol. 17.2024, 2, p. 283-303
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| Subject: | Business school | Computer-based testing | Marketing education | Quantitative research | Marktforschung | Market research | Wirtschaftshochschule | Economics department | Betriebswirtschaftsstudium | Graduate business education | Qualifikation | Occupational qualification | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIEB-07-2023-0043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015326719