What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Kunal Swani, George R. Milne, Brian P. Brown, A. George Assaf, Naveen Donthu
| Year of publication: |
April 2017
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|---|---|
| Authors: | Swani, Kunal ; Milne, George R. ; Brown, Brian P. ; Assaf, A. Georges ; Donthu, Naveen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 62.2017, p. 77-87
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| Subject: | Business-to-business | Facebook | Marketing communications | Social media | Word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.07.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707068