What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott
| Year of publication: |
2011
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|---|---|
| Authors: | Braunsberger, Karin ; Buckler, Brian |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 1, p. 96-103
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