What Motivates People to Purchase Digital Items on Virtual Community Websites? The Desire for Online Self-Presentation
| Year of publication: |
2012
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| Authors: | Kim, Hee-Woong ; Chan, Hock Chuan ; Kankanhalli, Atreyi |
| Published in: |
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 1047-7047, ZDB-ID 10819344. - Vol. 23.2012, 4, p. 1232-1245
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