What omnichannel really means?
Shahriar Akter, Tasnim M. Taufique Hossain and Carolyn Strong
| Year of publication: |
2021
|
|---|---|
| Authors: | Akter, Shahriar ; Hossain, Tasnim M. Taufique ; Strong, Carolyn |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 7, p. 567-573
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| Subject: | multichannel retailing | Omnichannel retailing | value capturing | value creation | Multikanalvertrieb | Multichannel strategy | Betriebliche Wertschöpfung | Value creation | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1937284 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012608878