What's in a Name? A Complimentary Means of Persuasion
| Year of publication: |
1995
|
|---|---|
| Authors: | Howard, Daniel J. ; Gengler, Charles ; Jain, Ambuj |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 22.1995, 2, p. 200-211
|