What's in a name? : advertising and the concepts of brands
John Philip Jones
| Year of publication: |
1986
|
|---|---|
| Authors: | Jones, John Philip |
| Publisher: |
Lexington, Mass. [u.a.] : Lexington Books |
| Subject: | Werbung | Warenzeichen | Markenartikel |
| Extent: | XXII, 292 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-669-11142-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004724751