What's in a "name"? : impact of use of customer information in e-mail advertisements
Sunil Wattal; Rahul Telang; Tridas Mukhopadhyay, Peter Boatwright
| Year of publication: |
2012
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|---|---|
| Authors: | Wattal, Sunil ; Telang, Rahul ; Mukhopadhyay, Tridas ; Boatwright, Peter |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 23.2012, 3/1/2, p. 679-697
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| Subject: | Direktmarketing | Direct marketing | E-Mail | E-mail | Personalisierung | Personalization | Datenschutz | Data protection | Bayes-Statistik | Bayesian inference |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009656046