What’s in a name? : what leads a firm to change its name and what the new name foreshadows
YiLin Wu
| Year of publication: |
2010
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|---|---|
| Authors: | Wu, Yi Lin |
| Published in: |
Journal of banking & finance. - Amsterdam [u.a.] : Elsevier, ISSN 0378-4266, ZDB-ID 752905-3. - Vol. 34.2010, 6, p. 1344-1359
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| Subject: | Markenführung | Brand management | Firmenimage | Corporate reputation | Immaterielle Werte | Intangible assets | Markenartikel | Brand | Organisatorischer Wandel | Organizational change | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003978404