What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greg Greenhalgh and T. Christopher Greenwell
| Year of publication: |
2013
|
|---|---|
| Authors: | Greenhalgh, Greg ; Greenwell, T. Christopher |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 22.2013, 2, p. 101-112
|
| Subject: | Sport | Sports | Nischenstrategie | Niche marketing strategy | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects | Nordamerika | North America |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010257035