What's on the menu? : how celebrity chef brands create happiness
Paula Rodrigues, Ana Brochado, Ana Sousa, Ana Pinto Borges and Isabel Barbosa
| Year of publication: |
2023
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|---|---|
| Authors: | Rodrigues, Paula Cristina Lopes ; Brochado, Ana ; Sousa, Ana ; Borges, Ana Pinto ; Barbosa, Isabel |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 9, p. 2513-2543
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| Subject: | Brands | Experience | Human brand | Luxury restaurant | Markenführung | Brand management | Gastronomie | Restaurant industry | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Zufriedenheit | Satisfaction | Celebrity-Werbung | Celebrity endorsement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2021-0988 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014448558