What's the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium
| Year of publication: |
2009
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| Authors: | Garnier, Marion ; Macdonald, Emma K. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 25.2009, 9 (23.11.), p. 867-875
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