What signifies success in e-CRM?
| Year of publication: |
2009
|
|---|---|
| Authors: | Kimiloglu, Hande ; Zarali, Hülya |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 27.2009, 2, p. 246-267
|