What to say when: advertising appeals in evolving markets
Rajesh K. Chandy ...
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Chandy, Rajesh K. (contributor) |
| Published in: |
A reader in marketing communications. - London [u.a.] : Routledge, ISBN 0-415-35649-0. - 2005, p. 42-75
|
| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003292720