What to Tell Consumers in Waits of Different Lengths: An Integrative Model of Service Evaluation
| Year of publication: |
1996
|
|---|---|
| Authors: | Hui, Michael K. ; Tse, David K. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 60.1996, 2, p. 81-90
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