What triggers customer curiosity? : exploring the role of branded content experience design on customer response
Seonjeong (Ally) Lee
| Year of publication: |
2025
|
|---|---|
| Authors: | Lee, Seonjeong |
| Subject: | branded content experience | customer curiosity | brand engagement | purchase intention | hotel industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenartikel | Brand | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480231220274 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015193318