What triggers customer curiosity? : exploring the role of branded content experience design on customer response
Seonjeong (Ally) Lee
| Year of publication: |
2025
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| Authors: | Lee, Seonjeong |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 49.2025, 3, p. 403-416
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| Subject: | branded content experience | customer curiosity | brand engagement | purchase intention | hotel industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenartikel | Brand | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480231220274 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015193318