What type of framing message is more appropriate with nine-ending pricing?
Jungsil Choi; Kiljae Lee; Yong-Yeon Ji
| Year of publication: |
2012
|
|---|---|
| Authors: | Choi, Jungsil ; Lee, Kiljae ; Ji, Yong-yeon |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 603-614
|
| Subject: | Preismanagement | Pricing strategy | Werbewirkung | Advertising effects | Informationswert | Information value | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009579988