WHAT WE KNOW ABOUT ADVERTISING II - Empirical Generalizations: New Laws for Digital Marketing: How Advertising Research Must Change
| Year of publication: |
2013
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|---|---|
| Authors: | Wind, Yoram ; Sharp, Byron ; Nelson-Field, Karen |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 53.2013, 2, p. 175-180
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