What we know and don't know about online word-of-mouth : a review and synthesis of the literature
Robert Allen King; Pradeep Racherla; Victoria D. Bush
| Year of publication: |
2014
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|---|---|
| Authors: | King, Robert A. ; Racherla, Pradeep ; Bush, Victoria D. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 3, p. 167-183
|
| Subject: | Electronic word-of-mouth | Systematic review | Social media | c2c interactions | Social influences | Social Web | Social web | Virales Marketing | Viral marketing | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010404006