What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies
| Year of publication: |
2013
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|---|---|
| Authors: | Varan, Duane ; Murphy, Jamie ; Hofacker, Charles F ; Robinson, Jennifer A ; Potter, Robert F ; Bellman, Steven |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 53.2013, 2, p. 212-220
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