What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distributions - With quality expectations, sometimes the point is not the point
| Year of publication: |
1999
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| Authors: | Rust, Roland T. ; Inman, J.Jeffrey ; Jia, Jianmin ; Zahorik, Anthony |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 18.1999, 1, p. 77-92
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