What you see may not be what you get: Asking consumers what matters may not reflect what they choose
| Year of publication: |
2010
|
|---|---|
| Authors: | Mueller, Simone ; Lockshin, Larry ; Louviere, Jordan |
| Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 4, p. 335-350
|
| Publisher: |
Springer |
| Subject: | Direct versus indirect preference elicitation | Visual attributes | Unconscious processing | Research methodology | Discrete choice analysis | Best–worst scaling | Packaging |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008776561