When 1 + 1 > 2 : how investors react to new product releases announced concurrently with other corporate news
Nooshin L. Warren & Alina Sorescu
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Warren, Nooshin L. ; Sorescu, Alina |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 2, p. 64-82
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| Subject: | new product announcements | investor recognition | corporate communications | event study | propensity score matching | Ankündigungseffekt | Announcement effect | Öffentlichkeitsarbeit | Public relations | Börsenkurs | Share price | Ereignisstudie | Event study | Innovation | Anlageverhalten | Behavioural finance | Produktentwicklung | New product development | Investor Relations | Investor relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0275 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697512