When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices
Rebecca W. Hamilton and Joydeep Srivastava
| Year of publication: |
2008
|
|---|---|
| Authors: | Hamilton, Rebecca W. ; Srivastava, Joydeep |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 4, p. 450-461
|
| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003756212