When 3+3 does not equal 5+1—New insights into the measurement of industrial customer satisfaction
| Year of publication: |
2012
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| Authors: | Austen, Viola ; Herbst, Uta ; Bertels, Victoria |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 41.2012, 6, p. 973-984
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