When Absence Begets Inference in Conjoint Analysis

Stimulus Context and the Formation of Consumer Ideals

Cooke, Alan D.J., (2004)

Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects

Janiszewski, Chris, (2003)

RESEARCH NOTES AND COMMUNICATIONS - Marketing the Unfamiliar: The Role of Context and Item- Specific Information in Electronic Agent Recommendations

Cooke, Alan D.J., (2002)