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Access to the luxury brand myth in pop-up stores : a netnographic and semiotic analysis
Lassus, Christel de, (2014)
When luxury advertising adds the identitary values of luxury : a semiotic analysis
Anido Freire, N., (2014)
Do CSR actions in retailing really matter for young consumers? : a study in France and Norway
Loussaïef, Leïla, (2014)