When and how frontline service employee authenticity influences purchase intentions
Lynn Matthews, Meike Eilert, Les Carlson, Jim Gentry
| Year of publication: |
2020
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|---|---|
| Authors: | Matthews, Lynn ; Eilert, Meike ; Carlson, Les ; Gentry, Jim |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 114.2020, p. 111-123
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| Subject: | Authenticity | Branding | Frontline service employee | Marketing | Services | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsberufe | Service workers | Glaubwürdigkeit | Credibility | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Services marketing | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.04.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257471