When and how to introduce live streaming for video game? : consumers' trade-off between buying and watching
Lingyu Qiao, Wansheng Tang, Guangwei Hao, Yi Xia, Jianxiong Zhang
| Year of publication: |
2025
|
|---|---|
| Authors: | Qiao, Lingyu ; Tang, Wansheng ; Hao, Guangwei ; Xia, Yi ; Zhang, Jianxiong |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 1873-5274, ZDB-ID 1491111-5. - Vol. 135.2025, Art.-No. 103306, p. 1-16
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| Subject: | Coopetition | Game theory | Video game live streaming | Video games | Computerspiel | Video game | Spieltheorie | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2025.103306 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015407746