When and whom should retailers offer price reductions in times of crisis?
Year of publication: |
2022
|
---|---|
Authors: | Jeong, Haeyoung ; Bhatt, Siddharth ; Ye, Hongjun ; Zhang, Jintao ; Suri, Rajneesh |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 6, p. 744-759
|
Subject: | Crisis | Discount | Pandemic | Price reduction | Pricing | Retailers' motive | Einzelhandel | Retail trade | Coronavirus | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy | Rabatt | Rebate |
-
Fake discounts drive real revenues in retail
Ngwe, Donald, (2018)
-
Guha, Abhijit, (2018)
-
Scheidegger, Gianluca, (2020)
- More ...
-
Jeong, Haeyoung, (2021)
-
Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer
Ye, Hongjun, (2020)
-
Addressing food waste : How to position upcycled foods to different generations
Zhang, Jintao, (2020)
- More ...