When and why language assertiveness affects online review persuasion
Huiling Huang, Stephanie Q. Liu, Zhi Lu
| Year of publication: |
2023
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| Authors: | Huang, Huiling ; Liu, Qing ; Lu, Zhi |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 6, p. 988-1016
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| Subject: | consumer behavior | experimental design | language assertiveness | online reviews | temporal distance | Konsumentenverhalten | Consumer behaviour | Sprache | Language | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Experiment | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480221074280 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014312351