When and why nostalgic ads work (and do not work) : a social influence perspective
Huiling Huang, Bi Yang, Stephanie Q. Liu, Laurie Luorong Wu
| Year of publication: |
2024
|
|---|---|
| Authors: | Huang, Huiling ; Yang, Bi ; Liu, Qing ; Wu, Luorong |
| Subject: | Advertising | Consumption context | Crowding | Experimental design | Nostalgia | Social influence | Konsumentenverhalten | Consumer behaviour | Werbung | Experiment | Soziale Beziehungen | Social relations | Werbewirkung | Advertising effects | Emotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2023.103642 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014457826