When and why nostalgic ads work (and do not work) : a social influence perspective
Year of publication: |
2024
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Authors: | Huang, Huiling ; Yang, Bi ; Liu, Qing ; Wu, Luorong |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 117.2024, Art.-No. 103642, p. 1-11
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Subject: | Advertising | Consumption context | Crowding | Experimental design | Nostalgia | Social influence | Konsumentenverhalten | Consumer behaviour | Werbung | Experiment | Soziale Beziehungen | Social relations | Werbewirkung | Advertising effects | Emotion |
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