When and Why the Background Contrast Effect Emerges: Thought Engenders Meaning by Influencing the Perception of Applicability
| Year of publication: |
2004
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|---|---|
| Authors: | Priester, Joseph R. ; Dholakia, Utpal M. ; Fleming, Monique A. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 31.2004, 3, p. 491-501
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