When and why the pursuit of meaning increases charitable giving : the role of social connectivity
Year of publication: |
2025
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Authors: | Givi, Julian ; Grossman, Daniel M. ; Ho, Cony M. |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 59.2025, 4, p. 1151-1161
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Subject: | Charitable giving | Consumer behavior | Donations | Interpersonal | Meaning | Prosocial behavior | Fundraising | Konsumentenverhalten | Consumer behaviour | Wohltätigkeit | Charity | Soziales Verhalten | Social behaviour | Soziale Beziehungen | Social relations | Experiment | Altruismus | Altruism | Soziale Werte | Social values |
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