When are influentials equally influenceable? : the strength of strong ties in new product adoption
Honghong Zhang, Kim-Shyan Fam, Tiong-Thye Goh, Xin Dai
| Year of publication: |
January 2018
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|---|---|
| Authors: | Zhang, Honghong ; Fam, Kim-Shyan ; Goh, Tiong-Thye ; Dai, Xin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 82.2018, p. 160-170
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| Subject: | New product adoption | Opinion leadership | Social influence | Social networks | Tie strength | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Innovation | Soziale Beziehungen | Social relations | Produktentwicklung | New product development | Virales Marketing | Viral marketing | Social Web | Social web | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.09.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771826