When Are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Postpurchase Consumption Incidence and Quantity
| Year of publication: |
2002
|
|---|---|
| Authors: | Chandon, Pierre ; Wansink, Brian |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 3, p. 321-335
|