When art meets tech : the role of augmented reality in enhancing museum experiences and purchase intentions
Zeya He, Laurie Wu, Xiang (Robert) Li
| Year of publication: |
October 2018
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|---|---|
| Authors: | He, Zeya ; Wu, Luorong ; Li, Xiang |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 68.2018, p. 127-139
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| Subject: | Augmented reality | Museum experience | Aesthetic experience | Attentional control theory | Mental imagery theory | Museum | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2018.03.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011871026