When back of pack meets front of pack : how salient and simplified nutrition labels affect food sales in supermarkets
Year of publication: |
2018
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Authors: | Elshiewy, Ossama ; Boztuğ, Yasemin |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 37.2018, 1, p. 55-67
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Subject: | front-of-package nutrition labeling | natural intervention | purchase data | consumer health | public policy | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Lebensmittel | Food | Ernährung | Nutrition | Gesundheit | Health | Ernährungsverhalten | Eating habit |
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