When can Chinese competitors catch up? : market and capability ladders and their implications for multinationals
Peter J. Williamson, Bin Guo, Eden Yin
| Year of publication: |
2021
|
|---|---|
| Authors: | Williamson, Peter J. ; Guo, Bin ; Yin, Eden |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 64.2021, 2, p. 223-237
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| Subject: | Chinese competition | Chinese market | Market segmentation | China | Multinationales Unternehmen | Transnational corporation | Marktsegmentierung | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Wettbewerb | Competition | Internationaler Wettbewerb | International competition | Chinesisch | Chinese |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2020.11.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494586