When change is no longer enough: what do we mean by “transformation” in organizational change work?

The term “transformation” is much used in the practice and literature of management and organizations. We are curious as to why there has been little challenge to or questioning of usage of the term. In this paper we identify a number of dimensions on which usage of ‘transformation’ appears to vary. This results in a tentative classification into a matrix of four types. While these clusters overlap they imply a variety of agendas, expectations and modes of working, with widely differing implications for those involved in associated change processes. The aim of the article is to stimulate debate about the idea of transformation, not to attempt to define what transformation “is”. Thus we treat this variety of usage as interesting and potentially significant, not as a problem or as an inadequacy of terminology that has to be resolved.