When children express their preferences regarding sales channels : online or offline or online and offline?
Jacques Boulay, Brigitte de Faultrier and Florence Feenstra; Laurent Muzellec
| Year of publication: |
2014
|
|---|---|
| Authors: | Boulay, Jacques ; Faultrier, Brigitte de ; Feenstra, Florence ; Muzellec, Laurent |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 11/12, p. 1018-1031
|
| Subject: | Online shopping | Consumer behaviour | Children and internet | Children and shopping | Children's consumption | Cross-channel | Konsumentenverhalten | Online-Handel | Online retailing | Kinder | Children | Internet | Vertriebsweg | Distribution channel | Zielgruppe | Target group | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Internetnutzung | Internet usage | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010460808