When comparative ads are more effective : fit with audience's regulatory mode
Antonio Pierro; Mauro Giacomantonio; Gennaro Pica; Lucia Mannetti; Arie W. Kruglanski ...
| Year of publication: |
2013
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|---|---|
| Authors: | Pierro, Antonio ; Giacomantonio, Mauro ; Pica, Gennaro ; Mannetti, Lucia ; Kruglanski, Arie W. |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 38.2013, p. 90-103
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| Subject: | Comparative advertising | Regulatory fit | Regulatory modes | Regulierung | Regulation | Vergleichende Werbung | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010235679