When compensatory consumption backfires : the asymmetric effect of self-threat on consumption preference and satisfaction
Year of publication: |
2025
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Authors: | Mo, Zichuan ; Ma, Jingjing ; Hamilton, Ryan ; Zhao, Yuanjie |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 186.2025, Art.-No. 115013, p. 1-15
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Subject: | Compensatory consumption | Experiential consumption | Satisfaction | Self-threat | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Privater Konsum | Private consumption | Zufriedenheit | Konsumtheorie | Consumption theory |
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