When cool hospitality brand meets AI : exploring the matching effect of service agents and brand images on brand attitude
Yun Liu, Xingyuan Wang and Heyu Qin
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Yun ; Xingyuan, Wang ; Qin, Heyu |
| Subject: | Artificial intelligence | Service failure | Brand attitude | Cool hospitality brands | Feeling right | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Dienstleistungsqualität | Service quality | Künstliche Intelligenz | Gastgewerbe | Hospitality industry | Krankenhaus | Hospital |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-04-2023-0516 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015135935