When cool hospitality brand meets AI : exploring the matching effect of service agents and brand images on brand attitude
Yun Liu, Xingyuan Wang and Heyu Qin
| Year of publication: |
2024
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|---|---|
| Authors: | Liu, Yun ; Xingyuan, Wang ; Qin, Heyu |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 36.2024, 7, p. 2367-2384
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| Subject: | Artificial intelligence | Service failure | Brand attitude | Cool hospitality brands | Feeling right | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Dienstleistungsqualität | Service quality | Künstliche Intelligenz | Gastgewerbe | Hospitality industry | Krankenhaus | Hospital |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-04-2023-0516 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015135935