When Copy Complexity Can Help Ad Readership
| Year of publication: |
1993
|
|---|---|
| Authors: | Chamblee, Robert ; Gilmore, Robert ; Thomas, Gloria ; Soldow, Gary |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 33.1993, 3, p. 23-29
|