When corporate partnerships are not awesome : leveraging corporate missteps and activist sentiment in social media
B. Yasanthi Perera, Ryan E. Cruz, Pia A. Albinsson, and Sarita Ray Chaudhury
| Year of publication: |
2018
|
|---|---|
| Authors: | Perera, B. Yasanthi ; Cruz, Ryan E. ; Albinsson, Pia A. ; Chaudhury, Sarita Ray |
| Published in: |
The dark side of social media : a consumer psychology perspective. - New York : Routledge, ISBN 978-1-138-05256-7. - 2018, p. 125-146
|
| Subject: | Greenpeace International | Social Web | Social web | Protestbewegung | Protest movement | Stakeholder | Umweltorganisation | Environmental organization | Öffentlichkeitsarbeit | Public relations | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011740528