When crowding-in and when crowding-out? : the boundary conditions on the relationship between negative online reviews and online sales
Ao Shen, Peng Wang, Yongyuan Ma
| Year of publication: |
2022
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|---|---|
| Authors: | Shen, Ao ; Wang, Peng ; Ma, Yongyuan |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2022, 6, p. 2016-2032
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| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Verdrängungseffekt | Crowding out | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.3505 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013466580