When crowding-in and when crowding-out? : the boundary conditions on the relationship between negative online reviews and online sales
| Year of publication: |
2022
|
|---|---|
| Authors: | Shen, Ao ; Wang, Peng ; Ma, Yongyuan |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2022, 6, p. 2016-2032
|
| Subject: | Online-Handel | Online retailing | Bewertung | Evaluation | Absatz | Sales | Wirkungsanalyse | Impact assessment | China | 2020–2021 |
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