When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification

Does customer engagement in corporate social responsibility initiatives lead to customer citizenship behaviour? The mediating roles of customer-company identification and affective commitment

Hur, Won-Moo, (2018)

When does customer CSR perception lead to customer extra-role behaviors? : the roles of customer spirituality and emotional brand attachment

Hur, Won-Moo, (2020)

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Hur, Won-Moo, (2014)